Thursday, July 19, 2007

Prevention ads are working in Montana

Keeping young teens from trying drugs is such a daunting task.

Our federal government has poured hundreds of millions of dollars into prevention campaigns in recent years, but it doesn't seem to be making a difference. I've had conversations with my addicted son over the years about how to keep kids from experimenting with drugs, and he didn't have a pat answer.

Now, businessman and Montana rancher Tom Siebel has come along and gotten involved in the fight. When he learned how serious the methamphetamine problem had become in that state, he decided to do something about it.

The Montana Meth Project was born. Compelling TV public service announcements have "significantly reduced first-time use" and helped reduce meth use overall in that state. And I'm really glad to hear the state of Arizona has also begun to air these startling TV spots.

They're the most graphic, in-your-face prevention spots I've ever seen. Learn more about the project and take a look yourself. Do you think they're effective?

I hope other states buy into them and through their airing, we can begin to chip away at the horrifying statistics related to meth use. And spare families from the pain and agony of an addicted child.

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